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Advertise on Sky 1

Sky 1 is a well-recognised and popular TV Channel in the UK and is one of the major subscription-only TV channels. Viewers usually receive Sky 1 when they subscribe to the basic channel packs from Sky (BSKYB) or Virgin (Cable TV). Sky 1 is one of the earliest TV Channels from the multi-channel satellite / cable TV period. The channel started broadcasting in 1982 and is BSKYB’s primary TV Channel.

About Sky 1 TV Programming

In summary, the channel runs a mix of American entertainment dramas and reality television shows, with the occasional one-off specially commissioned TV Series. Much of the content is imported from the USA.

Information about Sky 1's viewing audience

The channel runs it’s main TV programming in the evening, which is targeted towards family households with children. Daytime viewership is predominantly young adult female. Target demographic is ‘ABC1 Adults’, although there is a strong ‘Housewives with kids’ daytime audience.

Get a quote to advertise on Sky 1

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How much does it cost to Advertise on Sky 1?

Sky 1’s TV Advertising space is sold on a cost-per-thousand (CPT) rate. For more information about how TV Advertising space is sold, click here. The figures below are estimates based on previous viewership and average prices.

For accurate TV advertising costs, call us now on 0203 002 92 42 or use the contact form at the top of this page.

Low cost tv advertising on Sky One

TV Channel Numbers

  • Freeview :
  • Sky : 106, 130 (+1)
  • Virgin : 110

Estimated Costs

  • Daytime : £120 - £400
  • Peak : £500 - £1,800

Example TV Programming

Quarterly Audience Reach