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Advertise on Channel 4

Channel 4 was born in 1982 as an alternative to the traditional BBC and ITV TV Channels. Channel 4 pioneers and commissions fantastic edgy TV programming, as well as some incredibly popular TV shows, such as Big Brother.

About Channel 4's TV Programming

Channel 4 are a major contributor to the creation of some of the UK’s best TV programming, from entertaining daytime shows such as Deal or No Deal and Come Dine With Me to peak programming such as Black Mirror, Humans and The 100. They also run major TV soaps such as Hollyoaks. Channel 4 continue to innovate with their television content, recognition of which is clear by the poaching of TV shows by other content distributors such as Netflix.

Information about Channel 4's viewing audience

Young affluent, intelligent adults. Channel 4 does not shy away from content that makes it’s audience think. They do this with documentary, news, but also comedy and even general entertainment.

Get a quote to advertise on Channel 4

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How much does it cost to Advertise on Channel 4?

Channel 4’s TV Advertising space is sold on a cost-per-thousand (CPT) rate. For more information about how TV Advertising space is sold, click here. The figures below are estimates based on previous viewership and average prices.

For accurate TV advertising costs, call us now on 0203 002 92 42 or use the contact form at the top of this page.

advertise on channel 4

TV Channel Numbers

  • Freeview : 4, 13 (+1)
  • Sky : 104, 135 (+1)
  • Virgin : 104, 142 (+1)
  • Freesat : 104, 121 (+1)

Estimated Costs

  • Daytime : £900 - £3,000
  • Peak : £9,500 - £22,000

Example TV Programming

Quarterly Audience Reach